Why facts can’t sway hardened believers

People who have hardened viewpoints really aren’t swayed by contrasting information, even if that information is true, it seems.

It’s not just a belief system thing either.  Anyone who feels strongly about any viewpoint can be guilty of this.  I’ve noticed it can be quite common in politics.

What’s even worse is that when factual information is shared that runs in opposition to their viewpoint, it can even strengthen their beliefs.

It’s quite the bizarre thing!

Read more about this “backfire effect” here:
https://youarenotsosmart.com/2011/06/10/the-backfire-effect/

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